Friday, June 25, 2010

Friday Featured BlogCrusher: Kirsten Wright

BC: When and why did you start blogging?

KW: I started blogging in 2008, as an outlet for my creative ideas that were going unnoticed with the company I was working for. I loved marketing, but struggled with all my ideas that I was unable to share as just an assistant. The blog was my place to be free and talk about what I wanted, when I wanted. Over time, it grew and I shared articles, and deeper insights into marketing, design and blogging. In 2009, when I decided to take the leap and start my own business, it was 100% because of the support I received from my blogging and social media network – and my blog readers were my first clients.

BC: What has been your biggest surprise about blogging?

KW: That people actually want to read what I have to say! As I mentioned, I started this for me, as an outlet. So imagine my surprise when I found out there were people reading, and liking the content that I shared. It has opened doors and greatly enhanced my love for what I do. While I still struggle some weeks to get posts out and find new content, I love to write and know that as long as I have my business, I will have my blog.

BC: Where do you go for inspiration?

KW: Where don’t I go would be more appropriate (and a lot smaller list). I look pretty much everywhere for inspiration, from random tweets to TV commercials – if it catches my eye and I can give a different perspective, then it can be written about. I am not the funny one, I am not the personal one, and I am definitely not the only one, but my take on things is mine, and that is what attracts my readers.

BC: When you have out-of-town guests, what is your "must see" place in OC?

KW: Definitely Laguna Beach. My hubby and I love it there, it’s where we got married, and the beaches are just so gorgeous. Plus, there is awesome shopping and great food. I tend to avoid the traditional places like Disneyland or the zoo because there are just so many people. I know when I am on vacation, I want relaxation so I try and plan the same for my guests.

Kirsten's Featured Post: 
10 Reasons why you SHOULDN'T start a blog.

A few months ago, I talked about the fact that bloggers are taking over the world…and shared some impressive statistics on the number of blogs and blog readers in the world. While these numbers are not 100% perfect, it is safe to assume they are pretty darn close to reality. Of those blogs that exist, I would guess that less than half of them are active 6 months after they start, and less that 2/3 are active after a year. When one goes inactive, another just replaces them…it is a never ending cycle of blog creation. Why do I think this is the case? Have you ever checked out wordpress.com and just clicked browse? A huge percentage of the blogs you will see will not have had a post within the last 3-6 months. Use stumbleupon to search through other blogs, and you will see the same effect.
Maintaining a blog takes a lot of time, a lot of effort and a lot of content. And while having a business or personal blog isn’t a bad thing, when they are started for the wrong reasons or with the wrong intent, they are almost guaranteed to fail. Luckily, there are a few telltale signs that someone is starting a blog for the wrong reasons, or without giving it serious thought. Here are 10 reasons you shouldn’t start a blog:
  1. Because you think you will make money doing it. Do some people make millions from their blog? Sure. Will you be the next one? Doubtful.
  2. Because your nieces friend told you your business needed one. If you are just doing it because you think you should, you won’t dedicate the time you need to make it succeed.
  3. Because your want the whole world to read about your life. Unless you wrestle alligators and hunt unicorns in your spare time…a blog about your life will only appeal to some readers.
  4. Because you want the whole world to read your business thoughts. Unless you’re…actually, it doesn’t matter who you are, you will never get the whole world to read your blog.
  5. Because you sell a consumer product. Just because your product is consumer facing, doesn’t mean that the consumers want to read a blog about it. Think before you write.
  6. Because it is easier than press releases, research groups and actual branding. No…just no.
  7. Because you want better site SEO. While a blog can deliver this, it can only do so if the content is killer, optimized and consistent. Otherwise, it won’t help one iota.
  8. Because your other marketing is failing. If you can’t market your business without a blog, a blog is not going to save it. You need a brand first.
  9. Because it seems like everyone in your market has one. Do I really have to give you the “jump of the bridge” analogy?
  10. Because you can. Starting a blog just because it is “easy” to start one, doesn’t mean you should.
While this may seem negative, it is only because blogging is not simple. It is not something you should walk into lightly…and what I want to point out is that it takes a lot of thought before taking the plunge. I want this to just be a time to take pause, to give you a chance to consider if you have really thought blogging (and all it entails) through completely. If you have, and you still want to do it, then I wish you the best of luck, and suggest you browse some of my blog management posts. If, however, these 10 reasons have made you wonder if your ready, then you are probably not. Take some time, do some more research, ask me some questions…and then decide.

Read more by this BlogCrusher.



13 comments:

  1. It was great meeting Kirsten at the Blog Crush event the other night as a result I visited here blog, I love it -- totally oozes creativity backed up with tons of good ideas to keep your Left Brain pumpin!

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  2. this is a great list for helping bloggers check their motivations kirsten. it should be posted at every blogger's workspace (including mine ;)

    have a great weekend!

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